The problem
A Brazilian bag brand launching its first collection: the identity had to carry everything, from pattern and application to packaging and product, from day one.
The position we took
The handbag is as ubiquitous as the sky above it, and deserves the same vastness.
What we made
A concept fusing constellations, individual stars and the rhythm of daily life; complementary icons for clear hierarchy; a palette and pattern system; launch communications for Collection 001, August 2024, and the line “No Ordinary Life. No Ordinary Bags.”
Status
Collection 001 launched August 2024.
The handbag is one of the most ordinary objects a person carries and one of the most personal. Esthera’s identity takes that ordinariness and gives it scale: the sky, equally ubiquitous and never the same twice. The icons harmonise with the main logo instead of competing with it, so one mark can run small on a hangtag and large on a storefront and still read as one brand. The system was built to extend, from pattern and application now to packaging and product later.
Project information
- Branding
- Consumer Brands
- 2024–2025
- Brand identity
- Iconography
- Pattern system
- Launch communications
- Film
Esthera
Other projects
Something worth making?
Talk to the people who’ll make it → hello@matter-energy.com