Matter+Energy. A Storehouse of Creative Energy. São Paulo, New York, Barcelona, Madrid, Paris.

Motorola Moto G: Echoes

Created by MATTER for Motorola, 2025

Three real crews, one open invitation.

The problem

Moto G is Motorola’s most accessible phone. Competing on more features for a better price only goes so far. G had to make Gen Z across Latin America, Europe and Asia want it, and want their friends to have it too.

The position we took

Nobody joins a scene by buying the right thing. Someone asks them in. For Moto G, accessible means a way in.

What we made

Echoes, a documentary series about three real creators shot with their real friends. Rafaella Braga goes from São Paulo street graffiti to Berlin galleries and comes back to paint with the people who believed in her first. Le Nomad, a DJ raised in eleven cities, makes Madrid home through music. Kazane Shimazaki turns Tokyo laundromats and arcades into a stage for his freestyle crew. The phone is never demonstrated. It gets tossed, passed around, knocked off an amp and dropped in a sink, then used again.

Status

Echoes became the foundation for the next chapters of the Moto G franchise, with the work staying rooted in real life.

Young man in a red shirt holds a football and a red phone on a rooftop at dusk above the city
Young man in a denim jacket leans on vinyl record bins holding a red phone, orange neon behind
Four young friends pose on a footbridge among glass towers, one holding a pink phone to his face
Person in a reflective silver jacket holds a pink phone on a night street under a football-shaped lamp
Long-exposure blur of a neon-lit shopping street at night with pedestrians streaking past
Black and white photo of a smiling young man holding a record in a vinyl shop beside a turntable
Black and white portrait of a smiling woman seated on a stool in front of large monstera leaves
Woman leans on a metal step ladder in a paint-splattered studio in front of a large abstract mural
Smiling couple taking a selfie with a pink phone, cropped inside a sound-wave shape on black
Five friends laugh and walk arm in arm down a white service corridor
Young man sits on draped red satin in the middle of a stone street holding a red phone, light stands on each side
Three women stand together on a busy Japanese street lined with ramen signs and shop fronts
Film crew crouches on a pavement to review footage on a camera monitor, a Rode mic in the foreground
Behind the scenes in a loft set with turntables, rugs and a leather sofa, crew in headphones and cameras
Camera operator films two women lying on a rug, one holding up a phone, while a DJ plays behind them

Self expression looks like a solo act. It almost never is. Behind every artist there is a crew that saw them first: the friends who showed up to the first gig, held the ladder, shared the post. A phone made for everyone is the phone the whole crew can carry.

Project information
  • Campaign
  • Technology
  • 2025
  • Film
  • Content
  • Campaign
Motorola

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