Matter+Energy. A Storehouse of Creative Energy. São Paulo, New York, Barcelona, Madrid, Paris.

Motorola x Swarovski: Dare to Dazzle

Created by MATTER for Motorola, 2025

Thirty-five crystals, set by hand, on a phone that folds.

The problem

Every co-branded phone carries the same risk. The partner's name arrives as decoration, crystals glued onto a gadget, and both names come out smaller than they went in. Motorola and Swarovski wanted a device people would want the way they want an object of fashion. No spec sheet has ever managed that on its own.

The position we took

One design language, not two logos in a lockup. The razr already owned the gesture, so the flip became the reveal and the object became the jewel that opens. Texture and gesture before spec sheet.

What we made

The launch campaign for the Brilliant Collection. The razr in PANTONE Ice Melt, quilted back, 35 Swarovski crystals placed by hand, a faceted crystal on the hinge, the moto buds loop beside it. Film, out-of-home and co-branded content, shot the way fashion is shot, built to hold one narrative crossing markets.

Status

The Brilliant Collection opened Motorola Collections. The Swarovski partnership has continued since, through Cloud Dancer and into Constellation in 2026.

Woman in a white cut-out gown with a crystal-covered phone pouch on a chain, blue backlight behind
Extreme close-up in profile of a woman's cheek, ear and hairline under soft studio light
Man in a dark suit holds a crystal-covered phone in a curved atrium of glass and concrete, low angle
Man in a black suit and crystal necklace holds a sparkling phone to his chest against a dark backdrop
Close crop of a white cut-out dress with a crystal-studded phone pouch hanging on a chain at the waist
Woman in a white cut-out top with a crystal ear cuff holds a pale blue phone in front of glass architecture
Blonde woman in a sequined dress stands in blue light, holding a small crystal-covered phone
Woman in a white top touches her crystal ear cuff as a starburst of light flares beside her face
Project information
  • Brand Campaign
  • Technology
  • 2025
  • Campaign
  • Film
  • OOH
  • Co-branding
Motorola

Other projects

Something worth making?

Talk to the people who’ll make it → hello@matter-energy.com