The problem
2026 was Motorola’s first World Cup as Official Smartphone Partner, on a stage already owned by giants. Coca-Cola had the rituals. Adidas had the players. Motorola had neither their budget nor their IP, and it had to sell phones without selling specs.
The position we took
Every four years, the world gets a calling it can’t ignore. Motorola is the brand that taught the world to answer one.
What we made
“Football is Calling”: the global platform, a 60-second hero film and the campaign system around it. Three moments where logic loses, on a Moto G, a Razr and an Edge, each one ending on the same screen: Incoming call, FIFA World Cup. The brand picks up with the sound that made it famous. Hello Moto. Regional cuts say “soccer” in North America and “football” everywhere else, and the system carries into product stories, social, retail and product experiences.
Status
The tournament closed in July 2026. Results are being consolidated with Motorola.
Every day, life tells us to be sensible. Save money. Get some sleep. Keep away from the other team. Every four years, a louder voice gets through. Life says save for the future. You hear go for it. Life says roll with your people. You hear everyone’s your people. Life says take it easy. You hear take the moment. A sponsor usually puts its logo next to the passion. This platform puts the brand inside it: the phone is the thing that rings.
Project information
- Campaign
- Technology
- 2026
- Global Campaign
- Brand Platform
- Hero Film
- Social Content
- Retail
- Product Experiences
- Digital
MATTER+ENERGY
Creative and platform, São Paulo and New York
Motorola
Other projects
Something worth making?
Talk to the people who’ll make it → hello@matter-energy.com