Matter+Energy. A Storehouse of Creative Energy. São Paulo, New York, Barcelona, Madrid, Paris.
PDP Studio turns what your shoppers say, your approved claims and a named creative lead into retail‑ready product pages, at the speed the category moves. Larissa Vaz and Luísa Fedrizzi lead the work.
The digital shelf is where brand and conversion meet. It deserves more than content production.
Live on shelf for Suave and ChapStick · Delivered for Goovi, U.S. retail launch pending · Soon for Q‑tips
Reddit threads on ingredients · TikTok comments · Lipstick Alley · YouTube essays · Discord drops · Playlists named after a feeling · Reviews · Stitches · Re‑stitches. Wherever people express taste, they leave data.
Three things that change the work.
Thousands of real conversations about your brand and category, every quote traceable to the post it came from. Most product page work starts from the brand’s own deck. Ours starts from lines like this one:
“It’s so expensive, whenever I go to Sephora I just put some in my hair.”
Every word of copy comes from your legally approved claims sheet. In beauty, the copy risk is the real risk.
The engine drafts. A named designer decides what ships. When the first round came back on our last build, our own director rejected it, and we rebuilt.
Every frame, one job: make the product convincing.
A real set: ChapStick, built from legally approved claims and finished by named designers. The right crop, format, language and resolution for every retailer you sell on, all verified before it ships.
These tiles are the last step of the funnel: the click, the promise, the proof, the next purchase.
ChapStick · Classic Peppermint 3ct · 2026Published · Live on shelf
Running today for our main clients in beauty and personal care.
Personal care · Global
2025–2026 · Live on shelf
A rebrand carried into product content across major U.S. retailers: real photography for the brand, a 3D pack twin underneath, every file passing naming enforcement into the retailer feeds. MATTER ran it from intake through rollout.
Skincare, body care and supplements · Amazon US
Delivered in 2026. U.S. retail launch pending.
Product pages, Brand Store and Sponsored Brands for Goovi’s U.S. debut, built from how Americans review, search and talk about the category.
Personal care · Mass market
PDP tiles across different categories, every claim bound to approved regulatory language.
Same engine, different brand worlds. What one shelf teaches, the next one uses.
We read thousands of real conversations about your brand and category. Public data only. We need nothing from you to start.
The machines do the repetitive work: tile drafts built strictly from your legally approved claims, in your brand’s voice, at retail‑ready quality.
A person decides what ships and puts a name to it. Nothing ships that someone does not stand behind.
The system carries the repetition. Creative hands make the decisions.
Launching a range, updating product pages or adapting content for another retailer? Start with the products and channels you need to cover.
We run a real listening scan on your brand and category and show you your shoppers in their own words, every quote traceable to its source. Public data only. We need nothing from you to start.
We go through your live product pages and the scan side by side: where your approved claims and the language your shoppers actually use pull apart, and what we would fix first.
Brand data and templates set up, art direction and strategy shaped by the people who sign the work, and at least one internal review before anything ships.
When a brand actually listens, what comes back is rarely what it expected.
“ЧЕСТНО Я НЕНАВИЖУ 40”
“Honestly, I HATE 40.”
Russian · On the fragrance marketed as warm and gourmand
“62 tiktokta o kadar övüldü ki kör alış yaptım... çok kötü kokuyor”
“Hyped so hard on TikTok I bought it blind. Smells terrible.”
Turkish · Same fragrance, different market
“It’s so expensive, whenever I go to Sephora I just put some in my hair.”
789 likes in agreement.
English · On the hero product sold as a luxury
The aesthetic the trade press declared dead is alive and currently scaling in Lagos.
Signal · Category
The skincare brand selling to 25‑year‑olds is being mobbed by 9‑year‑olds. The adult buyers are walking out.
Signal · Audience
The gap between the brand you think you have and the brand your audience is using is where the real work begins. It is also where most brands stop.
The tools are everywhere. Creative intelligence is still rare.
Anyone can access the machinery. The advantage is knowing what to listen for, what deserves to become an idea, what the product page needs to say first, and what is good enough to ship.
We built PDP Studio to take away the work that keeps creative people from the decisions that matter. The repetitive work belongs to the system. Listening, strategy, taste, art direction and judgment stay close to the shelf. Creative quality and conversion were never opposites. They meet in the same place.
A creative house where the people you meet make the work. Machines do what machines are exceptionally good at. Experienced creative people make the decisions that need taste, context and judgment. We design the system and the work that comes out of it.
An experienced creative team, shaped around your brand.
The same thinking runs through our work in technology and entertainment: launch galleries adapted market by market, key art versioned to platform requirements, systems that absorb repetitive production without flattening the idea. Different categories and creative worlds, one principle: automate what repeats, so creative intelligence can concentrate on what changes the outcome.
Something worth making?
Talk to the people who’ll make it → hello@matter-energy.com
